Ads - Koddi | Ad Technology for Driving Revenue and Growth

Why Koddi Ads

Make it your own

Koddi provides a flexible, customizable commerce media platform tailored to your specific needs, ensuring you maintain control over your media programs.

Get there faster

With our platform’s streamlined processes and real-time capabilities, you can quickly adapt to market changes and capitalize on new opportunities.

Never stop improving

Koddi’s continuous support and innovative features enhance your commerce media strategies and keep you competitive.

Koddi stands out as a leading company in commerce media, offering:

Customization and control

Tailored to meet your unique business needs. Whether you’re an online marketplace, retailer, or advertiser, Koddi adapts to your infrastructure and media objectives, helping you achieve the best possible outcomes.

Proven performance

With billions of dollars in media spend managed annually, Koddi Ads delivers the highest ROI across retail and commerce media. Trusted by global brands like Booking.com and Fanatics, Koddi Ads is the proven choice for scalable, high-performing media networks.

Campaign management efficiency

Our intuitive UI enables advertisers to create self-serve campaigns, reducing management efforts for publishers.

AI-powered optimization

Koddi Ads leverages advanced AI technology to optimize campaigns in real time, ensuring the right ads are delivered to the right consumers, at the right moment. This results in higher engagement, more conversions, and better outcomes for your business.

Speed to market

Our proven technology helps brands launch and optimize their commerce media programs rapidly. Clients typically see a significant reduction in time-to-market and a quicker realization of value, with streamlined onboarding and robust self-service tools.

Full-funnel coverage

From driving awareness to securing conversions, Koddi Ads supports campaigns at every stage of the marketing funnel. Whether an advertiser’s goal is increasing brand visibility or maximizing purchase intent, we offer end-to-end media solutions that deliver measurable results.

Advanced ad server

Supports a wide range of formats, including sponsored listing ads, display ads (iab or not iab), and video, with real-time machine-learning-powered yield optimization.

First-party data integration at scale

Built to harness the power of first-party data, Koddi Ads enables advertisers and commerce companies to better target consumers and unlock deeper insights.

Seamless integrations

Connects with major platforms like Google DV360, The Trade Desk, and others, enabling unified management of on-site, off-site, and in-store inventory.

Keep ownership of your data and IP

We don’t collate or house your data so you maintain ownership and control of your data at all times and once fully implemented, you retain ownership of nearly all the intellectual property (IP) related to your retail media program – empowering your business with long-term autonomy and scalability.

Powerful tools for:

Campaign management

CMN / RMN owner tools

Auction and real-time bidding (RTB)

Multi-channel campaign creation

Create various types of media campaigns, including on-site sponsored listings, display ads, off-site media purchases like The Trade Desk, DV360, Google Shopping, digital out-of-home buys, and other on-premises experiences.

Multi-channel campaign management

Easily manage your diverse media campaigns through our user-friendly platform, overseeing on-site and off-site advertising efforts seamlessly.

Creative management suite

Easily upload and manage your on-site and off-site display assets with our integrated creative management tools.

Automated bidding

Simplify media management by enabling automated bidding, which uses publisher-specific data to optimize your bids.

Budget management & pacing

Set daily, weekly, monthly, or custom budgets and choose from multiple pacing strategies to fit your needs.

Targeting

Precisely target your campaigns to specific consumer segments or inventory, either exclusively targeting a segment or increasing bids by a set amount or percentage.

Campaign scheduling

Schedule your campaigns in advance for streamlined management.

Real-time activity & conversion reporting

Our top-tier, real-time reporting interface enables quick access to standard reports and the ability to create and save custom reports.

Full IO support

Manage media with IO-based support, allowing you to create IOs, attach campaigns, and track and debit spending against each IO.

Scale & performance

Ensure 99.99% uptime with the ability to scale horizontally to meet your performance needs. Private Link support helps reduce latency and data transfer.

White-label advertiser UIs

Fully customize the Koddi Ads interface with your own colors, logos, and overall look and feel, allowing advertisers to log into your branded ads UI.

Network insights

Access comprehensive dashboards that help commerce media networks evaluate ad performance, campaign pacing, and inventory management.

Experiences framework

Easily add new ad types without needing Koddi’s assistance, allowing network owners to expand into new ad formats effortlessly.

Campaign templates

Offer commerce media networks self-serve campaign presets tailored to common advertiser goals with our templating solution.

Creative approval workflow

Allow commerce media networks to manage, approve, or reject creatives submitted by advertisers seamlessly.

Flexible, privacy-safe targeting

Utilize a privacy-compliant targeting approach that lets commerce media networks add new parameters as needed without Koddi’s involvement.

Security & privacy

Koddi is SOC II Type I compliant and continuously monitored for vulnerabilities to ensure your data’s safety.

Multi-site support

Manage multiple sites on a single auction engine with the Koddi Ads platform, overseeing all inventory from one place.

Global localization

Support all the languages your customers use in their business operations.

Global currency support

Support all the currencies your customers use in their business operations.

Single Sign-On

Implement Single Sign-On using SAML or similar solutions for streamlined security and user management.

Account creation & user management

Easily create and manage advertiser accounts, including roles and permissions.

Catalog import

Import your feed of biddable entities and their attributes for campaign creation, categorization, and targeting.

Flexible tracking attribution

Track impressions, clicks, and conversions effortlessly with customizable attribution logic.

Globally performant & scalable auction API

Serve ads worldwide with response times under 40 ms and support additional ad types, targeting options, and unlimited throughput as your program grows.

Real-time fraud detection and deduplication

Monitor ad events to prevent fraud and eliminate duplicate activities.

Quality score

Create custom quality scores for each customer using machine learning to enhance relevance over time.

Publisher score

Incorporate publisher-supplied relevance signals during auctions.

Custom auction weighting

Combine publisher relevance, Koddi’s quality score, and bids with customizable weighting.

A/B test tracking

Pass through A/B testing data for detailed insights.

Incrementality execution and measurement

Conduct incrementality studies across programs or specific advertisers for accurate results.

Frequency capping, re-ranking and re-pricing

Customize how often ads are shown across all on-site formats and make post-auction adjustments for discounts, house ads, and custom rules.

Price floors

Collaborate with commerce media networks to set and adjust price floors at the auction level.

Koddi professional services

Program management

A dedicated team ensures your program’s success, playing a key role in your business growth.

Technical support

Enjoy comprehensive technical support with around-the-clock system monitoring and training from day one.

Go-To-Market support

Access sales, assets, and outreach assistance to build a sustainable advertising business.

Ad operations

Benefit from direct-to-advertiser support, including onboarding and campaign management.

Ad experiences and formats

Commerce media refers to advertising within commerce environments, on-site, off-site,  and on-premise (or in-store). There are various ad formats tailored to commerce media, each with its own advantages. Whilst Koddi offers all current ad formats, here are the common ad experiences for commerce media that we service for clients.

On-site

On-site ads are online ads that appear on a commerce brand’s digital properties and are powered by a commerce brand’s audience.

Off-site

Off-site ads are online ads that appear on 3rd party websites that are powered by a commerce brand’s audience.

On-premise/In-store

On-premise ads are delivered inside physical locations. It helps boost product sales by grabbing customer attention and directing them to products. In-store advertising can create a personalized experience that help build brand loyalty and increase revenue.

Entrance signage

In-Store audio

Digital end cap

Checkout

Self-checkout

Smart cooler screen

Outdoor kiosks

"[Koddi] came to us with a mature technical stack and … a mature business perspective. Other organizations that we looked at didn’t necessarily have the same technical acumen."

Customer feedback, NPS survey

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